About

I work with organisations on data, AI, and the decisions that sit underneath both. Most of that work is quiet. It involves listening, asking uncomfortable questions, and helping people think more clearly about what they already know.

Before this, I spent years in commercial roles where I learned that the gap between strategy and execution is almost always a people problem, not a technology one. That work has spanned financial services, utilities, and housing—places where data governance and clear decision-making matter more than headlines.

I write here because some ideas need more room than a conversation allows. These essays are not advice. They are attempts to think something through properly. I studied business and IT in Dublin and keep an interest in how data protection and ethics shape what we build.

Sometimes I speak at conferences on data and decision-making. Based in Ireland.